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College of Management

Welcome to NTSU


Chen-Yueh Chen, Ph.D.

Contact Information

Title: Dean and Professor / College of Management

Department: Recreation / Leisure Industry Management

E-mail: chenchenyueh@ntsu.edu.tw

Phone: 886-3-328-3201 ext. 8504/8609

Fax: 886-3-328-8842

Office: Teaching and Research Building, Room 504

Ph. D. in Sport Management, University of Northern Colorado

Ph. D. in Applied Statistics, University of Northern Colorado

M.B.A., National Taiwan University

B.A., National ChengChi University

Research Interest

Sport management

Sport marketing

Sport consumer behavior


Sport Marketing Research

International Sport Organization Topics

Advanced Research Applications

Multivariate Statistical Analysis

Research Methodology

Applied Statistics
Recent Publications
  1. Chen, C. Y. *, Shafie, K., & Lin, Y. K. (2015). Bayesian estimation of the Hurst parameter of fractional Brownian motion. Communications in Statistics - Simulation and Computation (Accepted, December 7, 2015). (SCI)
  2. Chen, C. Y. (2014). An exploratory study on the relationship between parents’ passion for sport/exercise and children’s self- and task-perceptions in sport/exercise. Perceptual & Motor Skills, 118(3), 909-925. (SSCI)
  3. Pi, L. L., Lin, Y. H., Chen, C. Y., Chiu, J. C., & Chen, Y. M. (2014). Serious Leisure, Motivation to Volunteer and Subjective Well-Being of Volunteers in Recreational Events. Social Indicators Research, 119, 1485-1494. (SSCI)
  4. Lin, Y. H., & Chen, C. Y. (2013, Dec). Masculine versus feminine sports: The effects of peer attitudes and fear of negative evaluation on sports participation among Taiwanese college students. Revue Internationale de Psychologie Sociale, 26(4), 5-23. (SSCI)
  5. Chen, C. Y., Lin, Y. H., & Chiu, H. T. (2013, Jan). Development and Psychometric Evaluation of Sport Stadium Atmosphere Scale in Spectator Sport Events. European Sport Management Quarterly, 13(2), 200-215. (SSCI)
  6. Wen-Ing Chen, Chen-Yueh Chen, Yi-Hsiu Lin, Tien-Tze Chen (2012, May).Sport participation and self-esteem as mediated by perceived peer acceptance and sport self-concept in Taiwanese college students. Social Behavior and Personality, 40(4), 699-704. (SSCI)
  7. Chen*, C. Y., Lin, Y. H., & Hsiao, C. L. (2012, Apr). Celebrity endorsement for sporting events using classical conditioning. International Journal of Sports Marketing and Sponsorship, 13(3), 209-219. (SSCI)
  8. Yi-Hsiu Lin, Chen-Yueh Chen (2012, Apr). Adolescents' Impulse Buying: Susceptibility to Interpersonal Influence and Fear of Negative Evaluation. Social Behavior & Personality, 40(3), 353-358. (SSCI)
  9. Chen-Yueh Chen*, Yi-Hsiu Lin, Yen-Kuang Lin (2012, Jan). A Demand Analysis for Chinese Professional Baseball League: From 1990 to 2008 . International Journal of Sports Marketing & Sponsorship. (SSCI)
Professional Affiliations

Taiwan Association for Sport Management (TASSM)

Asian Association for Sport Management (AASM)